Thursday, 21 March 2013

High Street Fashion Week: The Holiday Boutique

Warmer weather is (hopefully, fingers crossed oh so tightly) just around the corner so naturally not only are we ladies thinking about getting into a bit better shape we are thinking about holidays and beachwear! Because of this, one of the brands attending High Street Fashion Week that caught my eye was The Holiday Boutique (or THB as the brand is better known).

THB was created in 2012 and launched this year, they cater for women of all shapes and sizes (which is great for me, as being quite busty I can struggle to find bikini's that fit!) and give you a unique look that you can take from the beach to the bar. They have also created 'The Statement Bikini' which allows you to pick out a statement written on the bikini that best suits you or you can create your own.

It got me thinking what I would have written on mine...

I spoke to THB to find out about a bit more about this brand new range and HSFW.

1) What is the inspiration behind the swimwear at THB?

The Holiday boutique was an idea I have had for years, I always have a holiday at the end of the year or during the Christmas period, to wind down and refresh but there has never been anything to buy holiday wise. So whilst floating on a lilo in the sea off of Kho Phi Phi island in Thailand, we said lets do this. Another factor was earlier that day I saw a woman wearing the exact bikini as me! I wanted to create a place where you could go all year round and buy holiday goods, which looked fabulous on the beach and not everyone else had on.

2) How are you preparing for HSFW?

We are currently choosing some limited pieces to display at HSFW, some will have just one piece, so extremely limited. We are also designing some super cool HSFW Statement Bikinis which will only be available on the day only. THB HQ are super excited.

3) What will THB range offer for summer 2013?

Summer is the most exciting time of year for THB! We have lots of bold prints and BRIGHT colours coming in, amazing foot wear at excellent value, cool beach bags and summer clothing! We want our clients to be able to pack their suitcases in one shop. We are currently preparing for our launch party at the prestigious Aura night club in Mayfair, London. The night consists of a fashion show with cupcakes and goodie bags -  it promises to be a night to remember.

4) What are you looking forward to most at HSFW?

We are really looking forward to meeting other exhibitors, seeing and sampling their creations. We look everywhere for inspiration from people watching at Victoria station to beach watching in Dubai. HSFW should be a great place to inspire us for new collections.

5) How would you describe THB swimwear in three words?

Glamorous, Bold and Cool


TWITTER: @The_THB_Team | Website: 
TWITTER: @HighStreetFW | Website:
TWITTER: @NickiKinickie

1 comment:

  1. Ooooh I would love to get my hands on some of this swimwear for my holiday!

    Be great if you could check out my latest outfit post here

    Thanks! Charlie xx | UK Fashion Blog


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