Monday, 14 July 2014

MUSIC | Vodafone #first campaign - 'Only the young'

You may or may not have heard on the radio, but as part of Vodafone's #first campaign, they plucked an unsigned band from obscurity who got to perform to a crowd of 80,000 at Wembley for Capital FM's Summertime Ball.

The band - called 'Only the Young' - played alongside the likes of Miley Cyrus and Pharrell and have now made a music video with footage sourced from the audiences tablets and smart phones. I can't help but think this is the most modern way for a band to be thrown into the public eye!

I was contacted regarding the band and their story and loved it so much I wanted to share it with you. I get quite a lot of emails about all kinds of projects and stories but this one stuck out to me, in this day and age everyone is vying for a bit of the limelight and sometimes true talent gets set aside for someone less so.

The YouTube videos of both their music video and their story are below for you to view.

I hope you enjoy!

'Only the Young's First Stadium gig - Only The Young collaborate with fans to create a crowd-sourced music video of their journey:

Music Video:

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